Truly brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism and combined it with an aesthetic slimness and sleek design that blends in beautifully with any environment. Accompanied by cinematic sound direct from the screen, Acoustic Surface Audio+ ensures what you see and what you hear are perfectly matched. You can also enjoy an almost endless library of apps & content via the intuitive Google TV platform.

More colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Unmatched realism with XR Processor

See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Even fast-moving action stays clear and blur-free

XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.

All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Screen speaker, always cinematic